We gave TWO project management systems a try to help us run our small businesses and keep ourselves organized. Here are our pros and cons to help you make the most informed decision for managing your business.

When someone else charges less than you are, that feels threatening and frightening (even if you know the product or experience you offer is better.) You’re worried that customers and clients will begin price-shopping and heading across town to your competitor. 

It’s easier than ever to stay home, but do we really want to? Here’s our look into in-person events – why they’re in demand and how you can host one that meets your goals.

When you rent a studio space for your project, you are a GUEST in someone’s home. Use these Dos and Don’ts to guide you in using our space or someone else’s - and read about what changes we’re instituting for our Alight Collab studio space in 2024.

If you’ve ever thought about hiring VA help, this step-by-step blog post is for you. Here is how I knew it was time for my first VA, how I found a VA I could trust, and what I learned from the process.

If you want to make the most of marketing this holiday season with your business but DON’T want to slash prices and participate in ad ick, this guide is for you.

Here are 5 holiday marketing ideas for your small business (and there’s not a giveaway or Black Friday sale in sight.)

Coworking spaces offer a flexible, collaborative place to work, network, and navigate the journey. Alight Collaborative, a north Austin rental studio provides just that. But what does that look like? Read to find out.

For many, trust is hard. We think we have a handle on it, but the truth is you might be inadvertently sabotaging your business growth with distrust.

It’s really easier than you think. Here are 5 low-pressure ways you can grow your online audience for your small business – in Austin and beyond.

Investing in your business is necessary in times like these. The secret lies in knowing where to invest your money – especially as things are slowing down— because the truth is that sometimes NOT spending can actually hurt your pockets worse than spending. If you’re putting off your brand needs now, you’re putting your brand at risk for when the upswing happens. Because when it does, you may find yourself left behind.

Prioritizing yourself as a business owner is essential to your survival. At the end of the day, your livelihood and well-being are what's most important. You deserve to be a functioning human, to call the shots for yourself, and to create a living that sustains you and your family — and to let shit go. Here’s how!

Introducing the Alight Collaborative Studio. We offer hourly, daily, and custom studio rentals to help you build the business you've always wanted. Our studio rentals offer the perfect space to flex your creative muscles, hone your zone of genius, and better serve your clients. Available to Austin area creatives for photography, filmmaking, content creation, networking events, collaborative coworking days, and so much more.

Becoming your own boss is exciting and scary at the same time. It can be super overwhelming knowing where to start and to be sure you’re checking off the right boxes. That’s why I’m sharing the 10 things every new business needs right now— these are things that will streamline your process, set you apart, and make you more desirable to work with from the start.